EO VITA Privacy Policy

Effective Date: April 15, 2026

Business Name: EO VITA Inc. d/b/a EO VITA

Mailing Address: 2868 Trails Lane, Carlsbad, CA 92008

1. Introduction

EO VITA Inc. d/b/a EO VITA ("EO VITA," "we," "us," or "our") respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you:

visit our website or landing pages;
submit a form, schedule a tour, or request information;
purchase a membership, package, service, or product;
use our member portal, booking tools, communications channels, or in-club services; or
otherwise interact with EO VITA online or in person.

This Privacy Policy is intended to work together with our Terms of Service, Membership Agreement, waivers, service-specific consents, and any separate Notice at Collection, cookie banner, or SMS consent language we provide.

2. Scope

This Privacy Policy applies to personal information collected by EO VITA through:

our website and digital tools;
online forms, ads, landing pages, and lead-generation campaigns;
membership enrollment and service purchases;
booking and scheduling systems;
email, SMS, and phone communications;
in-person visits, check-ins, facility access, and in-club operations; and
testing, training, wellness, and recovery services.

This Privacy Policy does not apply to information handled solely by unaffiliated third parties under their own privacy policies.

3. Categories of Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

A. Identifiers and Contact Information

name
email address
phone number
mailing address
date of birth
emergency contact information
account username or member ID

B. Customer and Commercial Information

membership type and status
purchases, subscriptions, and package history
booking and attendance history
guest pass usage
promotions redeemed
service preferences

C. Payment and Billing Information

billing address
payment method details processed through third-party processors
payment status, invoices, transaction history, and chargeback records

EO VITA does not generally store full payment card numbers directly unless handled by a secure payment vendor on our behalf.

D. Health, Fitness, Screening, and Performance Information

Depending on the service, we may collect information you choose to provide or authorize us to collect, such as:

injury history
health conditions, symptoms, medications, or contraindications
pregnancy-related disclosures where relevant to service safety
physical limitations and accommodations information
fitness assessments and coaching notes
physiological test outputs, such as VO2 max, threshold, resting energy expenditure, and related metrics
recovery-service screening responses

E. Internet and Device Information

IP address
browser type
operating system
device identifiers
pages viewed
referral source
time spent on pages
advertising interactions
cookie, pixel, and analytics information

F. Communications and Support Information

emails, texts, calls, contact-form submissions, and customer service interactions
survey responses, reviews, and feedback

G. Audio, Electronic, Visual, and Security Information

security camera footage in common areas where permitted by law
visitor logs and access records
event or promotional photography or video where applicable

H. Inferences

We may draw limited inferences from the information above, such as likely service interests, engagement level, preferred booking windows, or relevant membership communications.

4. Sources of Personal Information

We may collect personal information from:

you directly;
your parent or guardian, if applicable;
your employer or organization, if membership is sponsored;
our website, forms, booking systems, or member portal;
cookies, analytics tools, and ad platforms;
payment processors and commerce platforms;
service providers that help us operate the club;
your participation in testing, coaching, classes, or recovery services; and
security systems and facility access tools.

5. How We Use Personal Information

We may use personal information for the following business and commercial purposes:

A. To Provide Memberships and Services

enroll and manage memberships
schedule bookings, classes, testing, and appointments
administer guest passes and facility access
provide training, testing, recovery, and related services

B. To Process Payments and Manage Accounts

process charges, subscriptions, renewals, and refunds
send receipts, invoices, account notices, and billing reminders
detect failed payments, fraud, misuse, or chargeback activity

C. To Communicate With You

respond to inquiries
confirm bookings and send reminders
send operational and service-related notices
send marketing emails or texts where permitted and where consent is obtained if required

D. To Support Safety and Service Eligibility

review contraindications and service suitability
maintain incident records
support emergency response when needed
consider reasonable accommodations and operational safety measures

E. To Improve Our Business

analyze website and marketing performance
improve programming, operations, scheduling, and member experience
understand demand for classes, services, and equipment
develop future products, services, and content

F. To Protect Legal Rights and Comply With Law

enforce our terms and policies
investigate incidents and disputes
comply with legal, regulatory, tax, insurance, and recordkeeping obligations
protect the safety, rights, and property of members, staff, and EO VITA

6. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

A. Service Providers and Contractors

We may disclose information to third parties that help us operate our business, such as providers for:

website hosting
analytics and advertising tools
customer relationship management systems
email and SMS platforms
booking and scheduling systems
payment processing
form collection and automation
security, IT, and cloud storage
accounting, legal, or compliance support

These providers are expected to use the information only as needed to perform services for us, subject to contractual and legal requirements.

B. Trainers, Coaches, Staff, and Contractors

We may share information internally or with authorized personnel as needed to provide services, support bookings, review safety issues, or manage your account.

C. Emergency, Safety, Legal, and Compliance Recipients

We may disclose information to emergency responders, insurers, professional advisors, law enforcement, regulators, courts, or others when reasonably necessary for safety, claims handling, legal compliance, or legal process.

D. Business Transfers

We may disclose information in connection with a merger, acquisition, financing, asset sale, restructuring, or other business transaction, subject to applicable law.

E. Advertising and Analytics Partners

We may allow certain advertising, analytics, and social media tools to collect information from our website or landing pages. Depending on how those tools operate, this may be considered a "sharing" of personal information for cross-context behavioral advertising under California law.

EO VITA does not sell personal information for money.

7. Cookies, Pixels, Analytics, and Advertising

Our website may use cookies, pixels, SDKs, tags, and similar tracking technologies to:

keep the website functioning
understand traffic and site performance
measure campaigns and conversions
improve user experience
support advertising and retargeting

You may be able to control cookies through your browser settings, cookie banner preferences, device settings, or any opt-out tools we provide.

If we engage in cross-context behavioral advertising or similar tracking that constitutes "sharing" under California law, California residents may have the right to opt out as described below.

8. Sensitive Personal Information

Some information we collect may be considered sensitive personal information under California law, such as:

account log-in credentials
precise health or screening information you provide
payment account information
information concerning physical or medical conditions used for service eligibility or safety

We use sensitive personal information only for reasonably necessary and proportionate purposes related to providing requested services, maintaining accounts, processing payments, ensuring safety, preventing fraud, and complying with law, unless we separately notify you and obtain any consent required by law.

Optional operational note for counsel review: If EO VITA later uses sensitive personal information for purposes beyond those generally allowed without offering a California right-to-limit mechanism, this policy and the website footer structure may need to be updated.

9. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

maintain member records and service history
process recurring billing and account administration
document waivers, incidents, and service eligibility decisions
comply with tax, insurance, legal, and recordkeeping obligations
resolve disputes and enforce agreements

Retention periods may vary by data type, operational needs, and legal obligations.

10. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your own login credentials and for notifying us promptly of any suspected unauthorized account activity.

11. Your Choices

You may choose to:

not provide certain information, although doing so may limit available services;
update or correct account information;
unsubscribe from marketing emails;
opt out of marketing text messages by following message instructions;
disable certain cookies through browser or device settings; and
exercise privacy rights available under applicable law.

Operational, transactional, and safety-related messages may still be sent where permitted by law even if you opt out of marketing communications.

12. California Privacy Notice

This section applies to California residents and is intended to supplement the rest of this Privacy Policy.

California law gives eligible residents certain privacy rights, which may include the right to:

know the categories of personal information we collect, use, disclose, sell, or share;
know the categories of sources from which personal information is collected;
know the business or commercial purposes for collecting, selling, or sharing personal information;
know the categories of third parties to whom personal information is disclosed;
request access to specific pieces of personal information, subject to legal exceptions;
request deletion of personal information, subject to legal exceptions;
request correction of inaccurate personal information;
opt out of the sale or sharing of personal information, if applicable;
limit the use and disclosure of sensitive personal information, where applicable; and
not be discriminated against for exercising privacy rights.

The California Privacy Protection Agency's updated CCPA regulations took effect January 1, 2026. EO VITA intends this policy to align with that framework, including a distinct explanation of California rights and how to exercise them. (cppa.ca.gov)

A. Categories Collected and Disclosed

In the preceding 12 months, EO VITA may have collected and disclosed for business purposes the categories described in Sections 3 through 6 above, depending on the nature of your relationship with us.

B. Sale or Sharing

EO VITA does not sell personal information for money. We may use website analytics and advertising tools that may constitute "sharing" under California law.

C. Sensitive Personal Information

EO VITA uses sensitive personal information only as reasonably necessary to provide requested services, maintain accounts, support safety, process payments, prevent fraud, and comply with legal obligations, unless otherwise disclosed.

D. How to Exercise California Rights

You may submit a California privacy request by:

emailing members@eovita.club with the subject line California Privacy Request; or
mailing a written request to 2868 Trails Lane, Carlsbad, CA 92008.

Please specify the right you wish to exercise and provide enough information for us to verify your request.

E. Verification

We may need to verify your identity before processing a request. Verification steps may vary based on the request and the sensitivity of the information involved.

F. Authorized Agents

You may designate an authorized agent to submit a request on your behalf where permitted by law. We may require proof of authorization and may also require direct identity verification from you.

G. Non-Discrimination

EO VITA will not unlawfully discriminate against you for exercising your privacy rights.

13. SMS and Email Communications

If you provide your phone number or email address, we may send service-related and operational communications such as booking confirmations, reminders, waitlist notices, billing notices, and policy updates.

If you separately opt in to marketing texts or marketing emails, you may revoke that consent through the unsubscribe or opt-out method described in the message or by contacting us.

Consent to marketing messages is not a condition of purchase.

14. Children and Minors

EO VITA does not knowingly collect personal information online from children in a manner prohibited by law. Where minors are permitted to participate in person, personal information may be collected from the parent or guardian and managed in connection with the minor's participation, safety, and waivers.

If you believe a child has provided personal information to us improperly, contact us and we will review the request.

15. Third-Party Links and Platforms

Our website, social media pages, lead forms, or emails may include links to third-party websites or platforms. We are not responsible for the privacy, security, or content practices of those third parties.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the Effective Date at the top of the policy. Material changes may also be communicated through our website or other appropriate channels.

17. Contact Us

If you have questions about this Privacy Policy or want to submit a privacy request, contact us at:

EO VITAEmail: members@eovita.clubMail: 2868 Trails Lane, Carlsbad, CA 92008